![]() ![]() The algorithm and the way it is able to interpret data and provide better search results have been consistently improved on, even to this day. In this way, the search engine would use distance and location to rank parameters to find the best search results. Sometimes they even ranked businesses higher that weren’t even near downtown areas.īut Google Pigeon changed the algorithm a little bit. By doing this, Google ranked businesses that were closer to downtown areas or areas that were in the center of cities higher than others. Back in the day, Google used a concept called “centroid” for business. It works very similarly to how traditional searches are done using ranking signals. It mostly deals with local search results. Google Pigeon () is part of the end of the pipeline. Their algorithm is a great way to see how Google Maps Updates effect you. Moz Local () is a site that will help you analyze your page and tell you what is right and wrong with your site so that you can improve how Google works with your site. This will also help you understand how your site gets traffic and how people get to your site. SEOMechanic, suggests using Google Webmaster to help you understand how Google goes through your information on your website, etc. This is one of the major technologies that Google Maps uses to find out more about your business. This essentially means that it looks for specific words and phrases that then get categorized into a hierarchical way so that it can find a way to interpret it. Google Maps looks through information on the internet via indexing. How Google Map Search Result Updates Work But if your site or Google My Business Listings aren’t optimized properly, these updates can come with a cost to local business owners. Google Maps contains a lot of innovative, advanced technologies and Google constantly updates the platform so that it is always functioning at full force. It has become one of the most essential apps on our phones as well as an important traffic driver for local businesses, says Optimise London, a PPC Agency in London. Google Maps is an integral part of Google’s behemoth ecosystem. How Do Google Maps Updates Improve Your Search Traffic? ![]()
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